Similar to the above, franchisees must be able to follow standard operating procedures set forth by the franchisor. If you have difficulty following instructions, and often find yourself doing things your own way or ‘winging it’, franchising may not be for you. This is because the products and services you provide need to be of a similar quality and experience to those provided by other franchisees in the network, and your offerings as a business must be in line with the brand identity. Franchises work because customers know what to expect from the quality of their services or products. Straying from the franchise’s business model can result in customer’s expectations not being met, which will not only damage your business’s reputation, but the franchise as a whole.